Literally recently, I was approached by one person for help. His site was advertised by one fashionable office, sorry I can not name them. The thing is that the money is taken and the result is not in the promotion of the site. Of course I took help and we met to find out how things are with his site.
For reasons I can not yet show the site and how it was promoted. I can say the following. Progress report no, the customer does not have access to both Google analytics and to his place on the map. There is also no advertising report in Google Advords. The descriptions on the site are also spelled out. There are no bread crumbs at all. Thus money and not small each month were paid. Of course you can say that he himself agreed, but when a busy person thinks that paying will get the result. But such offices have different strategies, the better the customer pays the worse his site moves, and why to withdraw to the top, then will not pay;)