Often people who want to create a website do not always know what to fill it with.
Yes you can talk about a business card website in which there are five pages with basic information about the company and that's it.
Of course the time of static sites has passed though I am ready to argue with this because for the search engines it is the most convenient sites for indexing information. On the other hand, only specialists can alter pages in these sites. Uploading them to the computer and back to the hosting. In a dynamic site, information is available to many because there is no difficulty.
Clicked to add the news, typed and pressed save, everything and it on the Internet. Our customers are busy people, we have to do a similar job for them, well, the information is hard.
And what to add to the site when there is nothing to add?
Speech about the fact that not every business can talk a lot and show and update the site you need, because it's dynamic. To invest in advertising of a site and to forget that it needs to be filled? This brings the result when for example your price of goods or services is less than one order of magnitude than that of competitors. The most valuable thing for search is the invented text by you and only by you.
Not copied, not reworked but your essay about your business on your website!