Part one. General principles for the whole store.

• Store logo.
Always should be at the top of the page, in the same place and be clearly visible. On all pages, except the main one, the logo is a link to the main page.

• Phone number.
Always is always in the same place on the page;
The phone number is indicated with the city code;
Well visible in the first few seconds of the page;
Near the phone there should always be a link "order a return call";

• Site search.
The search form is at the top of the page, in the header or in the sidebar;
The form is clearly visible even when the page is scrolled;
Near the search form there is a link to the advanced search;
The "find" button must be present;
• The main background of the store is white or light. The font color is contrast to the background.

• All links in the store's content are underlined. Critic ... Read more »