What's in a name? ... Much, in general. The URL of your site, usually called a domain name, or simply a domain, is one of the most important aspects that affect the position of a site in the delivery of search engines.
Having registered the domain, you can not change it anymore. Therefore, every site owner should think carefully about which domain he will use. In this article, we'll tell you about the steps that need to be taken before selecting a domain.

Select the name of your brand

The domain name is not just a set of letters that users click on to go to the site. He represents you and your company on the Internet. If you can buy a domain that is identical to your brand name, be sure to do so. If for some reason you can not register under a brand name, try to come up with the closest analogue to it.
Do not have a brand name? Create it!

If you just created your own business or company, think of yourself a brand name that can become your ... Read more »

Compiling the semantic core of the site, in other words, selecting keywords for website promotion is one of the most important parts in the optimizer's work. It is impossible to overestimate this stage of work, because
This is the foundation that will determine whether the promotion of the site will be successful or not, successful for both the customer and the performer.

Have you ever thought about this?

And I can reveal one important point, why it happens. And we have not even talked about the prices for website promotion, we are not talking about the terms of promotion, we are not talking about achieving or not achieving the cherished TOP.

Suppose the usual situation, when the SEO company contacted the customer, provided a list of keywords to promote the site. The firm conscientiously fulfilled the client's desire - the TOP has ... Read more »

Any site can sooner or later turn out to be a filtered search engine, lose traffic and attendance. In fact, search engine filters are always on the alert. And for any action there is always resistance, and you can minimize the risk of getting your site under filters.
Minimize this risk can only be learned, with what you will face in the process of promoting your resource. With which Google filters and how do you make these filters go around you?
Google, as one of the largest search engines, is equipped with a whole range of filtering low-quality sites. It should be understood that the internal optimization of sites should be done very carefully, so that you do not have to wonder how to get out of Google filters. Under this
The security system includes all newly created sites, but not everyone can get out from under Google filters. When creating a site and planning its promotion, you should already know about the availability of this filter system and optimize your ... Read more »

If a filter has been applied to your site, regardless of what characteristics served as the reasons for this, then perhaps it was a glut of keywords or other factors.
In this case, you can change your site.
Some time after his repeated visits, indexing by the search robot and re-processing our algorithm, in most cases, your site will be able to recover and improve its position.
As far as the manual filtering is concerned, as far as I know, during the time we worked on it we achieved all that we wanted to realize, in fact, in this respect we now have a timeout. Thus, if you have a hidden text on your site and you have been sanctioned for having a hidden text, then after, say, thirty days, the filter action may end.
In the event that you do something more serious on the site, for example, cloaking or any harmful actions, then the filtering will be longer, but in the end, it also has its own validity period. We try to make algorithms such that you have the oppor ... Read more »

Factors of site ranking

1. Age of the site

Here comments are superfluous. The older the domain, the more confidence in your site from the search engines. The young project simply will not be able to sharply raise its positions in search engines, especially on competitive high-frequency requests. Pages of authoritative resources occupy higher positions immediately after indexation, because they have more confidence in them.
By the way, not only the age of the domain plays a role, the age of the indexed page is also important!

2. Speed ​​and stable operation of the site

Search robots constantly go to the site with the aim of indexing it, if pages are often inaccessible, this will certainly affect the positions of the resource in the SERP. The same can be said about the slow operation of sites and blogs. R ... Read more »