What's in a name? ... Much, in general. The URL of your site, usually called a domain name, or simply a domain, is one of the most important aspects that affect the position of a site in the delivery of search engines.
Having registered the domain, you can not change it anymore. Therefore, every site owner should think carefully about which domain he will use. In this article, we'll tell you about the steps that need to be taken before selecting a domain.

Select the name of your brand

The domain name is not just a set of letters that users click on to go to the site. He represents you and your company on the Internet. If you can buy a domain that is identical to your brand name, be sure to do so. If for some reason you can not register under a brand name, try to come up with the closest analogue to it.
Do not have a brand name? Create it!

If you just created your own business or company, think of yourself a brand name that can become your domain. Here's what you should pay attention to:
Do not make the domain too complicated. Choose a suitable, but simple word.
The shorter, the better. Long domains are a big mistake.
Check for availability. Every time you come up with a good word for a domain, make sure it's available for purchase.

Through trial and error

Want to make sure that you have chosen a good name for your domain? Spend a couple of tests to find out. First of all, make a list of possible options. Once you make sure that they are all available, discuss them with your partners and friends, both verbally and in writing.
In conclusion, look at the sites of competitors or companies that provide similar services. Make sure that you do not repeat existing terms or use bored phrases and that the name of your company does not resemble the names of other companies.

Register your domain

Once you've come to the best option, fasten it to yourself as quickly as possible. The last thing you need is for someone to take your domain name from under your nose.