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Search Engine Optimization Guide

If you want to seriously create a website, it's time for you to think about SEO. SEO stands for "Search Engine Optimization" and means the optimization of the site for the demands of search engines like Google, Bing. Modern search engines use sophisticated algorithms to determine the order of issuance, so you need to master at least basic SEO skills, so that your site and its content comply with existing standards.

Below are the key factors affecting the ranking in search engines, which you should consider when creating a site.
Keywords are queries that people enter into the search field when they search for something. You need to determine the relevant words for your site. To do this, make a list of all the queries that fit the description of your activity in which you work, and then reduce them to the top 10 most relevant. You will need to add the resulting phrases to the most important pages of your site so that they fit seamlessly into the context. If you work in a particular region or within an organization, do not forget to add their name (city or district) to the keywords. More information about working with keywords can be found here.

The architecture of the site - is your site well structured and easy to navigate in it? Using ready templates, automatically optimized for search engines, is one of the main advantages of creating a website, you only need to choose the template you like.

Domain name - the address of your site should contain the name of your brand. Try to make it as simple and clear as possible.
Description and page titles - each web page should have a description and a title, according to which the search engines can determine the essence of your site. To get the best result, the title of the main page should contain the name of your company. Add brand words also to the title of each section, for example services, company_name or the latest news, company_name. Remember that SEO headlines are not visible to site visitors; This is a meta tag for a name that will be recognized only by search engines.

Do not forget to add descriptions and titles to your site and to each of its pages separately.
Images - a very important element to improve the position in the SERP, as sites with images and videos are always placed above those on which they do not. Be sure to use the keywords in the image names. And still we recommend reading this article on how to optimize images for the site.
Content is a term that includes text, images, videos and links posted on your site. The key factor here is to regularly update at least part of your content to confirm that your site is current and relevant. It is not necessary to update the whole site at the same time. Enough is the replenishment of the gallery of photos or news section.

Internal and external links are called internal links leading to various pages of your site, while external links are those that lead users to other sites. The words used in the text of your links, or in anchors, can also affect the ranking, so their name should be intuitive and help users navigate to a page that is a logical extension of the one on which they are now.

Social networking tools - your content should be interesting enough to cause a desire to share it. Give users the opportunity to talk about it in various social networks like buttons and share on Facebook and, tweet and Read on Twitter, etc.

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