Despite the fact that SEO is a very common area of ​​activity in the network.
Internet, many are not familiar with this area and are looking for answers to questions: what is SEO, what it is, who it uses, whether SEO is needed at all.
In the article presented an attempt was made to answer these and other questions related to the main thing, what is SEO?
If you are familiar with what SEO is and use it in your business, then skip this article, here you will not find anything new or useful for yourself. This article is written for beginners who have never before heard of SEO or heard, but did not ask themselves what it is.
SEO Definitions
SEO is an abbreviation of Search Engine Optimization, which in translation means optimization for search engines or simply search engine optimization.

SEO is a form of online marketing, search engine optimization or search engine marketing is the process of creating a website and its content as relevant to both search engines and users. Successful search marketing (SEO, SEM) helps the site to rank high on relevant keywords and phrases in search results.

Search engine optimization (SEO) is the process of increasing the number of users on a website by increasing its rank in search engine results. The higher the ranking of the site in the search results, the more likely that the user will visit your site. Practically, all Internet users do not go far on the pages of search results, so the position of the site is very important for attracting more traffic.

SEO is a process where a website uses such a structure, technology and content that the search engines encourage it and give a higher rating for certain key phrases.

Website optimization is actually a preparation for website promotion in search engines. It consists of technical optimization and content optimization. As a result of good site optimization, the search engines start to better and faster (index) all pages of the site, which is very important for further promotion of the site.

Summarizing the above definitions of SEO, you can say that search engine optimization is the process of working on a site, its internal factors affecting the ranking in search engines - structure, content, HTML code, its external ranking factors - links to
Site in order to increase the relevance of the resource to certain, pre-known keywords, increase the popularity of the site for search engines and, accordingly, increase the position in the search results to attract more visitors to the site. SEO Professionals
Must understand the algorithms of the various search engines, how they index the content, the algorithms for searching and ranking sites, and professionals should understand how the user is looking for the right material, its psychological characteristics when working with the Internet.